May 22, 2024
Website Designing Images

Web images play a crucial role in website design as they can convey messages, capture users’ attention, and enhance the viewing experience. However, not all images are equally effective or suitable for all websites.

In this post we will see how to select the best images for your web design, taking into account loading efficiency, search engine positioning, and accessibility for all users.

Optimization of charging efficiency

The loading speed of a website is a critical factor for user satisfaction and search engine ranking. When selecting images for your website, consider the following:

  • Size and resolution: Use high contrast images with the necessary resolution to maintain visual quality, but without exceeding it. Reduce image size without compromising sharpness to improve loading speed.
  • Image format: Choose the appropriate image format based on the content and transparency requirements. Use more efficient formats, such as JPEG for photographs and PNG for images with transparency.
  • Image Compression: Applies lossless or minimal loss compression techniques to reduce file size without significantly compromising visual quality.


Search engine positioning

Images also play an important role in SEO and search engine ranking. Follow these tips to optimize your images from a positioning point of view:

  • Descriptive file names: Use relevant and descriptive file names for your images instead of generic names. This helps search engines understand the content of the image.
  • ALT Tags: Provides descriptive and meaningful ALT attributes for all web images. This not only improves accessibility for visually impaired users but also allows search engines to better index and understand your images.
  • Surrounding text: Make sure surrounding text, such as headings and paragraphs, are related and relevant to the image content. This provides additional context to search engines.


Accessibility for all users

Web accessibility is essential to ensure that your site is usable and accessible to all people, including those with disabilities. Here are some guidelines for selecting accessible web images:

  • Alternative text: Provides alternative descriptions in the ALT attributes of images. This allows screen readers to convey image information to visually impaired users.
  • Contrast and readability: Make sure the selected photos have good contrast between the text and the background to improve readability for people with visual impairments.
  • Avoid exclusive visual information: Do not depend exclusively on visual information in photos. Make sure critical information is also presented in text format so that all users can access it.


Test Image Placement and Sizing

Experiment with different image placements, sizes, and ratios to find what works best with your website’s layout. Conduct A/B testing to determine which image configurations result in higher user engagement.


Copyright and Licensing

Always respect copyright and licensing laws. Only use photos that you have the rights to or that are available under licenses like Creative Commons. Try Bonus Designs they have more than 5k free images.

Be sure to provide proper attribution and adhere to usage restrictions when required.



When choosing web photos for your site, it’s important to consider loading efficiency, search engine ranking, and accessibility. Optimizing file size, using proper formats, descriptive file names, and meaningful ALT tags will help improve loading speed and SEO.

Additionally, providing alternative text and considering contrast and readability will ensure that your images are accessible to all users.

Remember that well-selected images not only improve the aesthetics of your website but also contribute to a positive and equitable user experience.

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